Current:Home > ContactChipotle brings back 'top requested menu item' for a limited time: Here's what to know -AssetLink
Chipotle brings back 'top requested menu item' for a limited time: Here's what to know
View
Date:2025-04-18 11:50:11
Smoked brisket is back at Chipotle.
The restaurant chain announced the return of its "top requested menu item" Tuesday, saying fans on social media have been clamoring for the smoked brisket to come back since it was first introduced three years ago.
The protein option will be available at participating restaurants in the U.S. and Canada for a limited time, the company announced said in a news release.
Made with real beef, the brisket is seared on the plancha and seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper, according to the company. The brisket is then hand-chopped into juicy bites and finished in a savory brisket sauce made with smoky chili peppers.
"We are listening to our guests and bringing this fan-favorite menu innovation out of the vault after three years," said Chris Brandt, Chief Brand Officer, in the news release, saying the smoked brisket will "delight guests."
Chipotle Halloween costumes:Chipotle uses memes for inspiration in first-ever costume line with Spirit Halloween
Chipotle offers deal on smoked brisket orders
Chipotle said it will offer a $0 delivery fee on all smoked brisket orders placed through the Chipotle app and website from Thursday, Sept. 12 through Sunday, Sept. 29 in the U.S. and Canada.
Orders must include at least one entrée with smoked brisket to qualify, the company said, and deliveries and redemptions are subject to availability. The offer is also not valid on orders placed via third-party delivery platforms.
Chipotle collabs with Spirit Halloween on first-ever costume line
Meanwhile, ahead of spooky season, Chipotle is dropping its first ever Halloween costume collection with Spirit Halloween.
The collection has made a Chipotle napkin, fork, water cup, burrito and to-go bag all wearable. It was inspired by a social media tradition in which users come up with off-the-wall costume ideas and share them online. Most, if not all, of these costume ideas are "packed" in a Spirit Halloween bag to give it an air of authenticity, according to a company news release.
Chipotle hopped on the bandwagon then, creating a mockup of a fork and napkin costume to engage with customers.
Now, the two brands are working together to "reawaken" the memes with the costume collection, which will be available until supplies last. Chipotle's water cup, burrito and to-go cup are the latest additions to the costume lineup.
Chipotle took to X on Monday to tease the "Boorito" collection over the last week, sharing a couple of posts to get customers excited about the meme-inspired costumes.
"Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween," Chipotle spokesperson Chris Brandt said in a statement. "In addition to these bodysuits, we will be treating fans to a scarily great offer next month."
Spirit Halloween is "beyond thrilled" to be working with Chipotle to bring some of the creations to life, Kym Sarkos, Spirit Halloween's executive vice president, said in a statement.
Chipotle's Halloween costumes will be available for purchase online and sold at select Spirit Halloween retail locations in Chicago, Denver, New Jersey, Los Angeles, New York and Egg Harbor Township, New Jersey, while supplies last.
The bodysuits, available in adult small to XL, are all sold separately, and they retail for $39.99 in the U.S. and Canada.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
veryGood! (815)
Related
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Up First briefing: Life Kit has 50 ways to change your life in 2024
- Influential former Texas US Rep. Eddie Bernice Johnson dies at 88
- NFL playoff format: How many teams make it, how many rounds are there and more
- Residents worried after ceiling cracks appear following reroofing works at Jalan Tenaga HDB blocks
- Sheet of ice drifts out into lake near Canada carrying 100 fishers, rescuers say
- Queen Margrethe II of Denmark Announces Surprise Abdication After 52 Years on Throne
- Zac Brown, Kelly Yazdi to divorce after marrying earlier this year: 'Wish each other the best'
- FACT FOCUS: Inspector general’s Jan. 6 report misrepresented as proof of FBI setup
- Your 2024 guide to NYC New Year's Eve ball drop countdown in Times Square
Ranking
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- On New Year’s Eve, DeSantis urges crowd to defy odds and help him ‘win the Iowa caucuses’
- Colorado mother suspected of killing her 2 children and wounding a third arrested in United Kingdom
- Cowboys deny Lions on 2-point try for 20-19 win to extend home win streak to 16
- Who are the most valuable sports franchises? Forbes releases new list of top 50 teams
- The Baltimore Ravens are making a terrible mistake honoring Ray Rice. He's no 'legend'
- Russia launches fresh drone strikes on Ukraine after promising retaliation for Belgorod attack
- 122 fishermen rescued after getting stranded on Minnesota ice floe, officials say
Recommendation
'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
Inside some of the most unique collections at the Library of Congress as it celebrates 224th anniversary
Russia carries out what Ukraine calls most massive aerial attack of the war
Cowboys deny Lions on 2-point try for 20-19 win to extend home win streak to 16
Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
Gymnast Shilese Jones Reveals How Her Late Father Sylvester Is Inspiring Her Road to the Olympics
Israel warns about Lebanon border hostilities: The hourglass for a political settlement is running out
Beyond Times Square: A giant Peep, a wrench, a crab. A look at the weirdest NYE drops.