Current:Home > NewsChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -AssetLink
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-15 02:40:03
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (89)
Related
- Pregnant Kylie Kelce Shares Hilarious Question Her Daughter Asked Jason Kelce Amid Rising Fame
- These Oprah’s Favorite Things Are Major Sell-Out Risks: Don’t Miss Your Chance!
- 'Yellowstone' star Luke Grimes on adapting to country culture
- Colin Allred, Ted Cruz reach end of Senate race that again tests GOP dominance in Texas
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- Savencia Cheese recalls Brie cheeses sold at Aldi, Market Basket after listeria concerns
- Democrats in Ohio defending 3 key seats in fight for control of US House
- Jason Kelce apologizes for role in incident involving heckler's homophobic slur
- Head of the Federal Aviation Administration to resign, allowing Trump to pick his successor
- Federal authorities investigating after 'butchered' dolphin found ashore New Jersey beach
Ranking
- New Zealand official reverses visa refusal for US conservative influencer Candace Owens
- CFP bracket prediction: LSU rejoins the field, as Clemson falls out and Oregon holds No. 1
- Zooey Deschanel Shares the 1 Gift She'd Give Her Elf Character
- RHOBH's Teddi Mellencamp Shares Emotional Divorce Update in First Podcast Since Edwin Arroyave Split
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- High winds – up to 80 mph – may bring critical fire risk to California
- Central Michigan voters are deciding 2 open congressional seats in the fight for the US House
- Garth Brooks, Trisha Yearwood have discussed living in Ireland amid rape claims, he says
Recommendation
Louvre will undergo expansion and restoration project, Macron says
3-term Democratic lawmaker tries to hold key US Senate seat in GOP-friendly Montana
GOP senator from North Dakota faces Democratic challenger making her 2nd US Senate bid
MLB free agent rankings: Soto, Snell lead top 120 players for 2024-2025
Tree trimmer dead after getting caught in wood chipper at Florida town hall
Travis Kelce, Kim Kardashian, Justin Bieber and More Stars Who've Met the President Over the Years
Another round of powerful, dry winds to raise wildfire risk across California
Democratic-backed justices look to defend control of Michigan’s Supreme Court